Coinbase Expands NBA Presence with Exclusive Golden State Warriors Deal
Release: 2024/10/27 19:19 Reading: 567
- Original author：Crypto News Land
- Original source：https://cryptonewsland.com/?p=188840
Warriors Partner with Coinbase, Bringing Blockchain Engagement to Fans
October 27, 2024
The Golden State Warriors have joined forces with Coinbase, establishing the cryptocurrency exchange as their official blockchain partner. This collaboration extends to the Warriors' home arena, Chase Center, where Coinbase's branding will be prominently displayed.
Fan Engagement via Blockchain
The partnership aims to enhance fan engagement through blockchain-based initiatives. Warriors fans who sign up on Coinbase will receive exclusive benefits throughout the season, while Coinbase plans to host fan promotions and giveaways.
Coinbase's NBA Connections
In addition to the Warriors deal, Coinbase has established partnerships with the WNBA, NBA G League, and NBA 2K League. These collaborations demonstrate the exchange's commitment to the NBA ecosystem.
Legal Challenges
The partnership comes amid legal challenges for both Coinbase and the Warriors. Coinbase is facing a lawsuit from the U.S. Securities and Exchange Commission (SEC) for allegedly offering unregistered securities. Meanwhile, the Warriors and their star player, Stephen Curry, are involved in a lawsuit related to endorsements for FTX.
Crypto's Return in Sports
Despite the fallout from the FTX collapse, crypto companies are re-emerging in sports partnerships. Coinbase's deal with the Warriors reflects the growing confidence in blockchain promotions within the industry. Both parties aim to redefine blockchain's role in sports marketing.
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